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Edits are saved as versioned drafts and go live only after maker-checker approval.
Client brands
0
2 added in Aug3 BUs under Halden
Client codes
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1 internal19 cost centres
Outlets, all geofenced
0
Median fence 75 m507 brand mappings
Products in the master
0
37 focus SKUs214 serialised
Changes awaiting approval
0
Oldest 1 day2 drafts not submitted
Signed in as Vivek Iyer · Configuration admin · maker
Brands and business units
10 brands · 3 business units under Halden · one client code per brand · select a row to edit
| Brand · category · client code | Sharing rule | Attribution | Construct | Outlets | Rate card |
|---|---|---|---|---|---|
| LumioSmartphones · LUM-BLR-014 | Block · Vexa | Time | A | 64 | v3v4 in review |
| VexaSmartphones · VXA-BLR-036 | Block · Lumio | Outcome | C | 38 | v2 |
| ZentraSmart TVs · ZEN-BLR-022 | Complementary | Time | A | 51 | v2 |
| AurexAudio and wearables · AUR-BLR-009 | Complementary | Time | A | 58 | v3 |
| KelvoAir conditioners · KLV-BLR-055 | Complementary | Outcome | C | 33 | v2 |
| FreshoraPersonal care · FRS-BLR-031 | Parity · Halden | Outcome | B | 96 | v4 |
| BrewlyInstant coffee · BRW-BLR-006 | Complementary | Outcome | D | 40 | v3 |
| Halden ConsumerMother brand · 3 BUs · HAL-BLR-0412 | Parity · Freshora | Outcome | E | 71 | v5 |
| Home CareHAL-BLR-0412-HC | 50%of fixed cost | E | 71 | BU | |
| Personal CareHAL-BLR-0412-PC | 30%of fixed cost | E | 58 | BU | |
| FoodsHAL-BLR-0412-FD | 20%of fixed cost | E | 39 | BU | |
| SnapbasketQuick commerce · SNB-BLR-067 | Complementary | Time | B | 12 | v1 |
| PayNestMerchant payments · PYN-BLR-071 | Complementary | Outcome | B | 44 | v2 |
507 brand–outlet mappings across 268 outlets · sharing rules come from Rules and policiesCommercial constructsAShared fixed + incentiveBPlatform fee + service feeCPure incremental outcomeDThreshold-basedESingle client, multi-BU
HActive
Halden Consumer
Halden Consumer Ltd
Client codeHAL-BLR-0412
CategoryMother brand
Active outlets · associates71 · 152
Client sinceNov 2025
Default attribution
brand default; outlets can overrideCommercial construct
Single client, multi-BUBrand-sharing rules
Edit matrixParitywithFFreshoraPersonal Care BU
Complementary with the other 8 brands.
BU cost split · one client code
Total 100%Home CareHAL-BLR-0412-HC50%
Personal CareHAL-BLR-0412-PC30%
FoodsHAL-BLR-0412-FD20%
Scheduled: 45 / 30 / 25 from Sun 1 Nov 2026 (CHG-2036). Foods’ share of time rose to 26% in September.